the owners collective

Mastermind Program

I'm in, sign me up!

You've finally launched into the business of your dreams. You've made the leap, and you're ready to make your mark
- and make a profit.

Only one problem:
You don't know how to make it happen.


This is an online mastermind program for business owners who don't do boring. Who want to disrupt the status quo. Who won't settle for less.

See, at the Owners Collective, we do things differently.

If you're a regular round here, you'll know that we believe passion and purpose are just as important as profit and projections. We believe that your business

is as unique as you are (and that 'one-size-fits-all' is a sure-fire route to mediocrity). And we know that your business isn't separate from you - it's tightly woven into your hopes, dreams, and heartstrings.

That's why this Mastermind is all about helping you create a business on your own terms - one that embodies all the feelings and values that got you started in this whole entrepreneurial game in the first place.

It's time to fuse purpose with profit.
To turn your idea into an empire.
To make your mark AND make money.

And we can show you how...


This 3-month program is designed to fast track your business development - and your results.

Spearheaded by Owners Collective founder, Pru Chapman, you'll receive a combination of trailblazing content, group coaching, and community support, PLUS the electric insights of our guest experts and industry leaders. You'll get...

online video tutorials

Over 15 hours of step-by-step video training, designed to walk you through the process of building your business from the ground up. These customised tutorials contain amazing, practical, super-useful content (audio + video) on all the key topics essential to getting your business off the ground and sending it sky high.

Access to your private coaching portal

Our custom-designed portal is where all the course materials are delivered. As well as audio and video downloads each week, you'll also get tonnes of swipe files, templates, checklists and other resources - basically, a whole heap of done-for-you biz-stuff to make your life easier. (And PS - your enrolment includes lifetime access to the program, so there's no need to worry about falling behind).

Weekly group
coaching calls

This is your chance to ask for advice, seek feedback and get support. Pru will be bringing her decades of entrepreneurial experience to the table to help you accelerate your growth, overcome your barriers, and ditch the overwhelm. (These calls are recorded each week, so you can re-listen to them whenever you need a boost).

Owners' Collective workbook

This 40-page workbook will walk you through the process of marketing yourself online. It includes a series of innovative exercises and uber-useful case studies to complement the core training modules and help you truly make your mark.

Access to Owners' Collective private
Facebook family

Everyone knows it takes a village to raise a baby. But let it be said: it takes a whole tribe to grow a business.

As an entrepreneur, you are only as good as the people around you - who you know still matters a lot more than what you know. That's why the support and friendships within this community are so vital. This is your opportunity to meet new people, brainstorm your ideas, ask any questions and receive valuable feedback. (This part of the program alone is a game-changer).


01 Mindset

The Entrepreneur's Mindset

Know why most small businesses fail within the first two years?

Because they never create the right internal environment for success. That's why we're lasering in on your entrepreneurial mindset.

In this introductory module, we'll dive into:

  • How to create a business that will blow your mind it's so awesome
  • What to do when despite your time, money and effort it's just not working
  • Uncover your biggest most important work and step fully into your purpose
  • Understand the reason most people don't make money doing what they love and how you can

02 Business Planning

Business Planning + Branding

Getting targeted and specific about your brand and business plan at this early stage of your development can save you a whole lot of hassle down the road. We're going to ensure that you've got clarity and certainty on exactly who your business serves, what you stand for, and how you make it happen.

We'll dig into:

  • The mission that's motivating your business, and how to infuse those values into your work
  • Honing in on your tribe and target market - because knowing the nuts-and-bolts of who you serve is KEY to bringing home the (nitrite-free) bacon
  • How to zig when everyone else is zagging (and why this is so essential)
  • How to plan your trajectory in a way that makes sense, and covers the essentials of old school business planning with new school thinking including your 5 Page Plan (this is everything you need and nothing you don't)
  • The way your clients feel about working with you is the most important, yet most commonly overlooked aspect of business

03 Marketing

Marketing - Telling Your Story

To connect with your customers, you've got to draw them in to your story. And to do that, you've got to get smart and savvy about marketing. Lots of business owners get flustered when it comes to stepping into the spotlight, but we're going to break it right down and blast away the fear. You're not spruking your wares, you're building relationships with your potential clients, and we'll show you how.

You'll learn:

  • How to take the ick factor out of marketing and make sure it feels good
  • Streamlining your marketing strategy and ensuring you're optimising your online presence
  • Making meaning - how to communicate with your tribe in a way that works for them and you
  • Which social media platforms to use + how to use them, we're talking Facebook, LinkedIn and Instagram - where all the cool kids hang out
  • How to break down PR, what you can do internally, and how to set up for engaging external representation
  • BONUS SESSION: How your visual branding makes all the difference, what you need to know, checklists for working with designers, and walking through exactly what your website needs to engage the attention of your new clients

04 Financials + Sales

Financials + Sales - Grow Your Numbers

To make money, you've gotta make the sale - there's no ifs, ands or buts about it. So many people feel sleazy and awkward whenever they have to ask the big question, but it doesn't need to be that way. Learn the essential numbers you need to know in your business and how to grow them - fast.

Get ready for:

  • Your Financial Scoreboard - The essential numbers that you need to know about your business in plain English, with our expert financial Maverick Dave Hodge. This is the scary part that most business owners run a mile from - but we're going to break down the essentials of what you need to know, and how to set yourself up properly to really launch and leverage your growth
  • How to stand behind the value you're offering, so that sales conversations become part of your everyday lingo
  • The psychology of sales, from both your perspective, and your new client's
  • A step by step framework to having empowered, direct and successful sales conversations
  • Why you need to over-deliver and be impeccable with your word in every single dealing with your clients

05 Disruptive Leadership

Disruptive Leadership + Audacious Culture

The new age of entrepreneurship is here. To ensure that you're at the forefront and not left behind, it's important to get serious about disrupting the status quo and blazing your own trail.

We'll cover

  • How to be a fearless leader - for yourself, your tribe, and the world
  • Why management is dead, and what this means for your business moving forward.
  • How to create a learning organisation (and never be left behind again)
  • The true secret about getting extraordinary results (and how to avoid being a has-been or a never-was)
  • BONUS SESSION: Philanthropy, and how giving back drives positive change both internally and externally, and in kind strengthens the position of your brand

Are you ready to
stop being a wantrepreneur and start making things

Starts February 17, 2017 YOUR INVESTMENT $1197*

* price $1197 * Please note that all prices are in USD

Your investment includes:

the complete 3-month package

game-changing course content

group coaching calls

all material and resources

exclusive membership to our Facebook family

up-close-and-personal insights from our guest experts

Please note: because of the highly personalised, intensive nature of this Mastermind experience, places are strictly limited. If this program is something you are interested in, please act now to ensure you don't miss out!

And another way we do things differently?

We believe in going straight to the source. That's why we've handpicked these industry experts, or Mavericks as we call them to share their best strategies and wisdom.


Intuitive, truth finder + butt kicker at Krista Jane. Blasts the subconscious sh*t that really stops you and your biz from blowing up.


Krista Jane


Owner + Creative Director at Smack Bang Designs. Making sure your brand cuts through the clutter + stands out from the crowd.


Smack Bang Designs


Owner + Social Media Maven at Seekerloverdreamer. Getting audacious with your branding. Finding your creativity and fire on social media.




Madame Hobo at little hobo project. Showing us how giving back ties into everything we do.

Tatiana Alpert

Little Hobo Project


Owner at Vital Addition. Talking us through the numbers and structure that every entrepreneur needs to know.

Lachlan Grant

Vital Addition


Owner + Boss Lady at The National Grid and The Drawing Arm. Talking juggling life, creativity and entrepreneurial spirit.

Lara Allport

The Drawing Arm


Owner + Creative Director at The National Grid and The Drawing Arm. Talking key learnings along the business owners journey.

Simon Barrett

The National Grid


Success + Sales Coach at Serena Sandstrom. Diving into the psychology of sales and showing you how to make more of them.

Serena Sandstrom

Serena Sandstrom International


Founder at Owners Collective. Talking all things business growth, alignment & purpose.

Pru Chapman

Owners Collective


Owner of Collabosaurus, showing us how to leverage our business growth with kick-ass brand partnerships.

Jess Ruhfus

Owner at Collabosaurus


Owner of Project Livewell, keeping us on top of our game through good health, inside and out.

Meredith Julliard

Owner at Project Livewell


Owner at Florence in Heels showing us the power of persuasive and personable copy.

Jacqueline Jubb

Owner at Florence in Heels

So to recap, over the 3 months of this
Mastermind intensive, you'll get:


In-depth content and materials to guide you through the process of building your business and accelerating your growth


Training across all key areas of your business because we're leaving no stone unturned.


Membership to our Facebook family - a private group for support, connection, and sharing the journey


Owners' Collective Workbook
- the go-to resource for marketing yourself online


Insights from our industry experts and thought leaders


Tonnes of done-for-you resources, checklists, swipe files and more, to take all the guesswork out of getting your business growing and flowing

And because this is an out of the ordinary program, you can expect to walk away with out of the ordinary results.

You'll get...

Get ready for:

  • Clarity on where you're going in your business
    (and how you're going to get there)
  • An action plan to bring your vision to life
  • Fully fleshed out customer avatars and target audience demographics
  • A clear understanding of your strengths, so you can stay smack-bang in your zone of genius
  • An aligned marketing plan that feels good and converts
  • Increased sales and customer conversions
  • Increased leverage of your skills and resources (meaning: more time and money to spend on the fun stuff)
  • A fully-realised brand direction
  • The certainty that you're on the right track, and doing everything you're supposed to be doing
  • The blissful feeling of momentum in your business - where things begin to snowball and skyrocket with ease
  • A highly primed success mindset, to help you bust through barriers and get to where you want to b
  • Meaningful friendships with likeminded souls, so you can celebrate your wins, seek support with your challenges, and share the entrepreneurial journey as it unfolds

All of this is designed to take you
from fledgling biz-owner to full-blown entrepreneur , so that you can make your mark, make a profit, and finally
make it happen.

A kick-ass business is truly possible.
In fact, it's yours for the taking.

And the time to act is now.




1 X PAYMENT OF $1197

PS - Got any questions? We'd love to help.
Send them through to [email protected]

client praise


Nikki Buckland

Owner at Paper Runway

The Owners Collective is unlike any business program that I have experienced. Pru Chapman has created something truly amazing. This course will help you find clarity, purpose and set your soul on fire. It is not for the faint hearted, it is challenging and thought provoking but it will have you kicking those entrepreneurial goals (small or big). It has changed the way I think about my business, I feel refreshed, driven and on purposes. I am clear in my goals and I am ready. Thank you Pru Chapman and your team of Mavericks.


Jacqui L Walker

Owner at Florence in Heels and J L Walker Law

I’ve just been on the most amazing business bootcamp of my life and it’s all thanks to the incredible Pru Chapman and the Owners Collective. I cannot recommend this course enough – it has changed my life! As a one woman band launching headlong into two businesses, I felt like I was swimming way out of my depth. My head was littered with unanswered questions on a daily basis and I felt disconnected. I knew I had the potential to achieve my goals but I really needed support and direction – the Owners Collective gave me all of that and more. Pru and the rockstar mavericks opened their arms and took me through my entrepreneurial paces, making me dig into my ‘why’ and helping me to align my goals with my true purpose as well ticking off everything from social media and branding to PR and the nitty gritty financials. This course is like intense interval training for your mind, your soul and your bottom line. Jump into it and get training – you’ll love it!


Georgie Hallet

Owner at Health Conscious Clinics

Starting a business on your own can by daunting. So many aspects of business that you think you know how to do but really you have no idea. Since joining Owners Collective my business has excelled much faster than I had ever imagine in more ways than one. Incredible support from both the Marvel team of Mavericks and the community of Entrepreneurs has provided myself and my business with the confidence I need to stand out and be seen in my Industry. The content and resources have been priceless and will continue to use and implement throughout my business and my team. Thank you Pru and the team for shaking it up and for not being just another business course. Love your work.


Natasha Wakefield

Owner at Spindrift Collections

Where to start! I have been absolutely astonished with the enormous effect that the business mastermind course has had on my jewellery business. Everything about the course has been designed to help me succeed. The mavericks have been full of wisdom and insider knowledge on how to develop each area of my business. The course has helped me so immensely with my business planning, vision, branding, website & social media and I’m only only half way through! The weekly coaching calls are so useful to discuss the weeks coursework & get some real in depth answers to my questions. The other amazing part of the course is the closed Facebook group where I have met lots of like minded business owners and entrepreneurs – which has been a great place to bounce ideas around and ask questions not only of Pru and the weekly Mavericks but of the other course members. I am externally pleased with the course and would not hesitate to recommend it to business owners who have a passion and drive to develop their business.


Joel Cameron

Owner at West Objects

The Owners Collective Mastermind has exceeded my expectations and smashed my concept of what a business course should be. The mentors have injected a new perspective to the format and have made me really ask myself the very simple but vital questions that can take my business to the next level. This new school approach along with the support of the private facebook page, downloadable content and the added Q&A sessions provide an awesome foundation to learn and rock my business.


Meredith Julliard

Gym Manager at Crossfit Athletic

Working with the Owners Collective has been inspirational, thought provoking and given me the kick up the pants I’ve needed to take my business to the next level. The level of expertise and insight provided by the Mavericks has hit the mark every week. My team and I feel more grounded and focused moving forward armed with this incredible resource.


Sara Doore

Owner at Desert Lily Vintage

I was floundering in my business for the last year and a half until I started The Owners Collective. With encouragement, support, guidance and “truth bombs” Pru and her teams of mavericks have been instrumental in getting my business and my confidence back off the ground. I can not thank Pru and her team enough for what she has helped me achieve within my business and it has truly been the best investment I have made.


Jennifer Crawford

Owner at Our New Home Coach

The Owner’s Collective has helped me greatly in looking at my business in a new way. Being part of a community as well has helped me find the motivation to continue when I have needed it most. I would recommend the Owner’s Collective to anyone looking to give their business a shake up.


Bron Harrison

Owner at bRhythmic

After doing a business degree over seven years, the final catalyst for me to actually put my business vision, mission and goals into action was The Owners Collective. I’d learnt about Vision Statements, Mission Statements blah blah blah, at uni, but to have someone transmit the enthusiasm to actually do it and put it in the action, well action is eloquence… thanks to a fab team.


Lace Cogan

Owner at Lace Creates

Pru has been instrumental in the launching of my business. She has created a plan that includes all of my goals and allows me to work towards them in a way that I can manage and as a Graphic Designer my goals/ideas can feel endless and overwhelming! There have been moments where I thought “can I do this?” and whenever I have doubts Pru is there guiding me though my plan and celebrating with me when I have my wins and troubleshooting when I meet my challenges! I couldn’t believe it when I checked off my first major business goal…it was surreal to think only 90 days prior it had only been an idea. Pru is by far the best investment I have made for my business!


Sara Allard

Owner at Feel Good Group

Clarity. Direction. Support. Accountability. A clear way forward. A plan. Some scary, awesome goals. Some simple, bite size tasks. Great discussions and brainstorming. A new sense of direction and fun. Excitement about being in business for myself. A lot more confidence. More clients. Quicker development and growth than I ever thought possible. These are just some of the fabulous things I’ve experienced in working with Pru as my business coach. I’m so very grateful I met her and really, really recommend her services to anyone who’s feeling stuck, don’t know how to take their business to the next level, or simply want help to get to where they want to be even faster. Pru rocks!


Kelly Richardson

The Gourmet Nutritionist

Pru was the “Superwoman” that I needed to help me thorough a challenging part of my developing my brand and business goals. She offers encouragement, support and goal setting that is in alignment with your values, beliefs and what truly makes you happy. During my time with Pru she has not only helped me to understand myself better but she has injected confidence in me to do what I am passionate about. In a rather crude nutshell she takes the mess out from within your head and works with you to formulate a clear plan on paper and supports you every step of the way.


Bec Rokov

Owner at Precious Peeps

Pru was highly recommended to me through a mutual friend when I was sharing my own business struggles. The moment I met Pru she was instantly able to relate and instil me with confidence that she understood my perspective and gave me hope that this was ’normal’ and able to be managed. Pru allowed me to see the light again in why I created my business and worked personally with me and my team in creating an inspiring and diligent working environment. My business has doubled in growth and has kept on growing since working with Pru. She works hard in ensuring you stick to your goals and that you continually achieve your long term projections! She is a gem!


Ehren & Lindsay Vaughn

Owners at Crossfit Ballina

We cannot speak highly enough of the business coaching that we have received from Pru. She came in and got to know us, our business and subsequently her coaching has been tailored to help us reach our specific goals (which we are checking off one after another). Pru literally paid for herself in the first couple of weeks, through helping us to increase our membership base, but more importantly she has helped us to attain a work/life balance. Achieving this balance reminded us of why we got into CrossFit coaching and why it is a blessing to own your own business. We are happier, more motivated, less stressed and financially better off as a result of your coaching. We can’t wait to see where this partnership takes us in the future.